Analysis of Product Identity and the Application of a Mobile Phone

Abstract

All corporations have been equalized by the development of technology and it is shown that they have tried to differentiate themselves through their designs. That is, all corporations have started to be concerned about Corporate Identity, Brand Identity and Product Identity for increasing the competitive corporate value as the time of intensely competing in design area had begun. Product Identity is one of the most important corporate strategies to lead the communication to a positive way. Therefore, the Product Identity makes the consumer be aware of the corporate philosophy and image through product design and it is important that it gives the same corporate image to all products. The purpose of the study is to understand the meaning and necessity of Product Identity and to know how the Product Identity which has increasing importance affects mobile phones which are delicately and rapidly changing, what elements of Product Identity are important in the case of the mobile phone. For this purpose, what are the general elements of Product Identity and what are the elements of Product Identity in relation to the mobile phone are surveyed.