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A Content Analysis of Smoking Fetish Videos on YouTube: Regulatory Implications for Tobacco Control
- Authors
- Kim, Kyongseok; Paek, Hye-Jin; Lynn, Jordan
- Issue Date
- Mar-2010
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Keywords
- Prevalence; sex difference; Age Factors; Humans; Middle Aged; Young Adult; prevalence; Imitative Behavior; Fetishism (Psychiatric); smoking; Mass Media; imitation; Adult; Female; female; human; legal aspect; Videotape Recording; middle aged; article; chil
- Citation
- HEALTH COMMUNICATION, v.25, no.2, pp 97 - 106
- Pages
- 10
- Indexed
- SSCI
AHCI
SCOPUS
- Journal Title
- HEALTH COMMUNICATION
- Volume
- 25
- Number
- 2
- Start Page
- 97
- End Page
- 106
- ISSN
- 1041-0236
1532-7027
- Abstract
- This study examined the prevalence, accessibility, and characteristics of eroticized smoking portrayal, also referred to as smoking fetish, on YouTube. The analysis of 200 smoking fetish videos revealed that the smoking fetish videos are prevalent and accessible to adolescents on the website. They featured explicit smoking behavior by sexy, young, and healthy females, with the content corresponding to PG-13 and R movie ratings. We discuss a potential impact of the prosmoking image on youth according to social cognitive theory, and implications for tobacco control.
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Related Researcher
- Paek, Hye Jin
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)