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An Empirical Examination on Relationships among Corporate Image, Company-Product Fit, Consumer-Company Identification and Consumers` Brand Evaluations
- Authors
- 문준연
- Issue Date
- Dec-2006
- Publisher
- 한양대학교 산업경영연구소
- Citation
- 산업경영연구(Hanyang Business Review)
- Indexed
- OTHER
- Journal Title
- 산업경영연구(Hanyang Business Review)
- Abstract
- 기업이미지와 기업-제품 적합성, 소비자-기업 동일시 및 소비자의 브랜드 평가간의 관계를 실증분석함
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Related Researcher
- Moon, Jun yean
- COLLEGE OF BUSINESS AND ECONOMICS (DIVISION OF BUSINESS ADMINISTRATION)