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부산국제영화제 캐릭터 활성화 전략 연구- 캐릭터 서사의 활성화를 중심으로 -Study of Strategies to Activate Character of Pusan International Film Festival - Focusing on Activating Character's Narrative

Other Titles
Study of Strategies to Activate Character of Pusan International Film Festival - Focusing on Activating Character's Narrative
Authors
박기수
Issue Date
Dec-2005
Publisher
한국언어문화학회
Keywords
부산국제영화제(Pusan International Film Festival); 캐릭터(character); 서사(narrative); 창구효과(window effect); 캐릭터의 정체성(identity of character); 활성화 전략(Strategies to Activate); 캐릭터 프로모션(character promotion); 향유(enjoyment); 대중문화콘텐츠(popular culture' s contents); 상품화(merchandising); 부산국제영화제(Pusan International Film Festival); 캐릭터(character); 서사(narrative); 창구효과(window effect); 캐릭터의 정체성(identity of character); 활성화 전략(Strategies to Activate); 캐릭터 프로모션(character promotion); 향유(enjoyment); 대중문화콘텐츠(popular culture' s contents); 상품화(merchandising)
Citation
한국언어문화, no.28, pp.177 - 204
Indexed
KCI
OTHER
Journal Title
한국언어문화
Number
28
Start Page
177
End Page
204
URI
https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/46187
ISSN
1598-1576
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COLLEGE OF LANGUAGES & CULTURES > DEPARTMENT OF CULTURE CONTENTS > 1. Journal Articles

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