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인플루언서 마케팅 효과성의 영향요인 검증을 위한 탐색적 연구: 인플루언서의 특성, 컨텐츠의 특성, 의사사회 상호작용을 중심으로
- Authors
- 한미정
- Issue Date
- 31-May-2019
- Place
- 한국외국어대
- Conference Name
- 한국PR학회 학술대회
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Related Researcher
- Han, Mie jeong
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)