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IMC 캠페인의 미디어 특성별 브랜드 효과차이에 관한 탐색적 사례 연구
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 심성욱 | - |
| dc.date.accessioned | 2021-06-22T12:46:29Z | - |
| dc.date.available | 2021-06-22T12:46:29Z | - |
| dc.date.issued | 2018-04-07 | - |
| dc.identifier.uri | https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/7821 | - |
| dc.title | IMC 캠페인의 미디어 특성별 브랜드 효과차이에 관한 탐색적 사례 연구 | - |
| dc.type | Conference | - |
| dc.citation.conferenceName | 2018 한국광고학회 춘계정기학술대회 | - |
| dc.citation.conferencePlace | 고려대학교 미디어관 | - |
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Related Researcher
- Shim, Sung Wook
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)