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IMC 캠페인의 미디어 특성별 브랜드 효과차이에 관한 탐색적 사례 연구
- Authors
- 심성욱
- Issue Date
- 7-Apr-2018
- Place
- 고려대학교 미디어관
- Conference Name
- 2018 한국광고학회 춘계정기학술대회
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Related Researcher
- Shim, Sung Wook
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)