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KCI
구장 명칭권 스폰서 브랜드 개성과 도시 브랜드 개성의 일치효과 : 프로축 구 K리그 시‧도민 구단을 중심으로
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김재민;
이형석
Article
Issue Date
2019
Citation
광고학연구, v.30, no.6, pp.65 - 92
Publisher
한국광고학회
KCI
브랜드 확장시 브랜드 적합성과 스포츠 모델 적합성이 광고효과에 미치는 영향에 관한 연구
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김채린;
이형석
Article
Issue Date
2016
Citation
광고학연구, v.27, no.1, pp.107 - 131
Publisher
한국광고학회
KCI
1990년 창간호부터 2014년 25권5호까지의 내용분석과 연구동향
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한상필
;
이형석
Article
Issue Date
2014
Citation
광고학연구, v.25, no.8, pp.7 - 33
Publisher
한국광고학회
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