The influence of international tourists' self-image congruity with a shopping place on their shopping experiences
- Authors
- Han, Heesup; Moon, Hyoungeun; Kim, Wansoo
- Issue Date
- Dec-2019
- Publisher
- ELSEVIER
- Keywords
- Self-image congruity; Shopping value; Emotions; Shopper satisfaction; Shopper retention; Ambient atmospherics; International tourists
- Citation
- JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT, v.41, pp.101 - 109
- Journal Title
- JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT
- Volume
- 41
- Start Page
- 101
- End Page
- 109
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/80051
- DOI
- 10.1016/j.jhtm.2019.08.003
- ISSN
- 1447-6770
- Abstract
- To extend the existing knowledge about international tourists' shopping behaviors, this study examined the formation of their retention by considering the effect of self-image congruity, shopping value, emotional experiences, satisfaction, and ambient atmospherics of shopping places in tourist sites located in South Korea. A field survey was conducted. The collected data was analyzed using structural equation modeling and a test for metric invariance. Our empirical result showed that international tourists' self-image congruity with a shopping place significantly enhances its subsequent constructs. Shopping value, emotional experiences and satisfaction with shopping experiences were also significant contributors to increasing shopper retention toward the same shopping place, playing a significant mediating role. Moreover, ambient atmospherics had a significant moderating impact on forming shopper retention. Furthermore, shopper satisfaction included the greatest influence on retention. Overall, the proposed theoretical framework sufficiently accounted for retention.
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Collections - 사회과학대학 > 관광경영학과 > 1. Journal Articles
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