Triggers of Patrons' Repeat Purchase for Hotel Restaurant Products
- Authors
- Han, Heesup; Yu, Jongsik; Koo, Bonhak; Kim, Wansoo
- Issue Date
- Sep-2019
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
- Keywords
- Luxury restaurant; visit frequency; overall quality; post-purchase behavior; satisfaction
- Citation
- JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM, v.20, no.5, pp.507 - 527
- Journal Title
- JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM
- Volume
- 20
- Number
- 5
- Start Page
- 507
- End Page
- 527
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/80054
- DOI
- 10.1080/1528008X.2018.1563018
- ISSN
- 1528-008X
- Abstract
- This study was designed to investigate the formation of patrons' repurchase intentions of a luxury hotel restaurant product by considering the impact of image congruence, quality, and satisfaction. This research also examined if such decision formation differs between first-timers and repeaters and tested the direction of causality between quality and satisfaction. Results indicate that our model sufficiently accounted for the prominent relationships among image congruence, satisfaction, and repurchase intention. Overall, our empirical findings provide both industry practitioners and researchers with a deeper understanding of patrons' decision-making process for repurchasing the luxury hotel restaurant product.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - 사회과학대학 > 관광경영학과 > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.