Triggers of Patrons' Repeat Purchase for Hotel Restaurant Products

Abstract

This study was designed to investigate the formation of patrons' repurchase intentions of a luxury hotel restaurant product by considering the impact of image congruence, quality, and satisfaction. This research also examined if such decision formation differs between first-timers and repeaters and tested the direction of causality between quality and satisfaction. Results indicate that our model sufficiently accounted for the prominent relationships among image congruence, satisfaction, and repurchase intention. Overall, our empirical findings provide both industry practitioners and researchers with a deeper understanding of patrons' decision-making process for repurchasing the luxury hotel restaurant product.