Exploring halal-friendly destination attributes in South Korea: Perceptions and behaviors of Muslim travelers toward a non-Muslim destination
- Authors
- Han, Heesup; Al-Ansi, Amr; Olya, Hossein G. T.; Kim, Wansoo
- Issue Date
- Apr-2019
- Publisher
- ELSEVIER SCI LTD
- Keywords
- Halal tourism; Social environment; Locals and staff; Facilities; Muslim travelers
- Citation
- TOURISM MANAGEMENT, v.71, pp.151 - 164
- Journal Title
- TOURISM MANAGEMENT
- Volume
- 71
- Start Page
- 151
- End Page
- 164
- URI
- https://scholarworks.bwise.kr/gachon/handle/2020.sw.gachon/80064
- DOI
- 10.1016/j.tourman.2018.10.010
- ISSN
- 0261-5177
- Abstract
- This study is designed to explore halal-friendly destination attributes in South Korea and identify the particular role of the attribute factors in forming destination image and behavioral intentions. In order to achieve this objective, a psychometric process was used. A qualitative approach (i.e., interview) was initially employed to identify possible halal-friendly attributes at a non-Muslim destination. Next, Churchill's (1979) procedures (exploratory factor analytic approach) and Gerbing and Anderson's (1988) guidelines (confirmatory factor analytic approach) were used. A structural equation model was proposed to test the impact of identified attributes on its subsequent outcomes. Additional asymmetrical methods were applied to investigate the combination of halal-friendly attributes and necessary conditions leading to the desired outcomes. The outcomes determined five major halal-friendly attributes which can be useful for destination marketers in South Korea to formulate a favorable destination image, elicit repeat visitation, and promote word-of-mouth behaviors.
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Collections - 사회과학대학 > 관광경영학과 > 1. Journal Articles
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