Research on development strategy of Overseas Chinese City (OCT) Group

Abstract

Many Chinese firms, such as Alibaba, Tencent, Meituan, and other O2O enterprises, have been recognized and examined as the Chinese economy has grown rapidly. While there are many studies on this element of enterprise research, there is relatively little study on state-owned firms, resulting in a gap in the literature. Shenzhen Overseas Chinese City Group is a multipurpose national central enterprise in Shenzhen that is both vibrant and well-known. Its success is inextricably linked to its management approach and one-of-a-kind development methodology. This study examines China's Shenzhen Overseas Chines City Group Company's development process, enterprise resources, brand culture, and management framework. It then conducts a thorough examination of the organization using SWOT and PEST analysis to investigate its future development. In addition, it provides positive and realistic advice for Chinese and foreign emerging businesses. © 2022, Association Res Militaris. All rights reserved.