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Sports Consumers’ Response to CSR Activities : The Role of Cause Fit, Temporal Frame, and Perceived Consistency
- Authors
- 이승애
- Issue Date
- 6-Nov-2019
- Place
- Chicago
- Conference Name
- 2019 Sports Marketing Association Annual Conference
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Related Researcher
- Lee, Seun gae
- COLLEGE OF PERFORMING ARTS AND SPORT (서울 스포츠매니지먼트전공)