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Behind the need to show-off: Incidental pride effects on preference for attention-grabbing products
- Authors
- 안희경
- Issue Date
- 22-Oct-2021
- Place
- 전라북도 부안군 소노벨 변산
- Conference Name
- 2021 한국 광고학회 추계 정기 학술대회
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Collections - 서울 경영대학 > 서울 경영학부 > 2. Conference Papers
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Related Researcher
- Ahn, Hee Kyung
- SCHOOL OF BUSINESS (SCHOOL OF BUSINESS ADMINISTRATION)