Effect of supply chain structure and power dynamics on RD and market performancesopen access
- Authors
- Yoo, Seung Ho; Seo, Yong Won
- Issue Date
- Jul-2017
- Publisher
- Vilnius Gediminas Technical University
- Keywords
- power dynamics; pricing; principal-agent paradigm; product quality; R& D; supply chain structure
- Citation
- Journal of Business Economics and Management, v.18, no.3, pp.487 - 504
- Indexed
- SSCI
SCOPUS
- Journal Title
- Journal of Business Economics and Management
- Volume
- 18
- Number
- 3
- Start Page
- 487
- End Page
- 504
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/151944
- DOI
- 10.3846/16111699.2017.1326979
- ISSN
- 1611-1699
- Abstract
- This study is the first investigating the effect of supply chain structure and players' power dynamics on a supply chain's RD and market performances. We consider a three-stage supply chain, consisting of a RD firm, a manufacturer, and a seller. We develop six supply chain models based on various structures and power dynamics, and reveal important implications by comparing the models. RD performance is a function of supply chain structure; an integrated supply chain can expect improved performance. The selling price is a function of power dynamics, and is higher when RD has bargaining power. Market and profit performances are higher in an integrated, manufacturer-led supply chain. The manufacturer's role must be revisited; due to its location in the middle of the supply chain, the manufacturer can directly control the overall chain. On the other hand, a RD firm could innately be associated with marginalization issues. Therefore, it is important for the RD firm to have a systematic understanding of the entire system. This study contributes to the literature and practice by not only bridging the gap in the previous studies but also offering important managerial implications.
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