The profits of cause: A new direction for corporate social responsibility in South Korea
- Authors
- Kim, Seok Eun; Kim, Do Young
- Issue Date
- 2016
- Publisher
- Taylor and Francis Ltd.
- Keywords
- Corporate social responsibility; Employee empowerment; Social enterprise
- Citation
- International Review of Public Administration, v.21, no.1, pp.57 - 71
- Indexed
- SCOPUS
KCI
- Journal Title
- International Review of Public Administration
- Volume
- 21
- Number
- 1
- Start Page
- 57
- End Page
- 71
- URI
- https://scholarworks.bwise.kr/hanyang/handle/2021.sw.hanyang/155487
- DOI
- 10.1080/12294659.2015.1084091
- ISSN
- 1229-4659
- Abstract
- An enduring challenge of corporate social responsibility (CSR) in South Korea is that anti-corporate attitude remains high among citizens despite the continued growth of CSR practices. To address this challenge, leading corporations in South Korea have established a new model for CSR. While gradually decreasing cash or in-kind donations, they create a nonprofit subsidiary directly involved in the delivery of social services. The purpose of the study is to examine the motive behind the introduction of this new CSR strategy, in which a nonprofit social enterprise established by a leading internet provider in South Korea increased its financial performance and changed its human resources. The case suggests that a nonprofit social enterprise owned and supported by a private company is a sustainable model of CSR, as it obtains a continuous flow of financial and technological support from the parent organization. With increasing anti-corporate attitude and demand for philanthropic contributions to society, the strategic alliance of a private company with a nonprofit subsidiary may be a viable option for addressing these challenges while meeting business interests.
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