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Independent Restaurant’s Expansion Strategies to a Chain Restaurant Enterprise독립레스토랑을 체인화 시키는 점포확장전략에 대한 연구
- Other Titles
- 독립레스토랑을 체인화 시키는 점포확장전략에 대한 연구
- Issue Date
- Sep-2012
- Publisher
- 한국외식산업학회
- Keywords
- Independent restaurant; Expansion strategies; Human resource management; Marketing; Menu offering; 독립레스토랑; 확장전략; 인적자원관리; 마케팅; 메뉴제공
- Citation
- 한국외식산업학회지, v.8, no.2, pp.179 - 195
- Indexed
- KCI
OTHER
- Journal Title
- 한국외식산업학회지
- Volume
- 8
- Number
- 2
- Start Page
- 179
- End Page
- 195
- ISSN
- 1738-8244
- Abstract
- This study researches the operations of major restaurant chains in the United States in order to identify successful strategies that could be utilized by independent restaurants interested in developing into multi-unit restaurant chains. The successful strategies of chain restaurants were identified through the literature review. The problems of independent restaurants were identified through the interviews with owners and managers of the failed independent restaurants that attempted to expand its operations from an independent restaurant to a multi-unit chain. The successful business strategies of chain restaurants that can be applied to the independent restaurants were explained.
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Collections - 서울 사회과학대학 > 서울 관광학부 > 1. Journal Articles
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Related Researcher
- Hyun, Sunghyup Sean
- COLLEGE OF SOCIAL SCIENCES (SCHOOL OF TOURISM)