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Strategic Brand Management -Building, Measuring, and Managing Brand Equity-전략적 브랜드관리 -브랜드자산의 구축, 측정, 관리-
- Alternative Title
- 전략적 브랜드관리 -브랜드자산의 구축, 측정, 관리-
- Issue Date
- Aug-2022
- Publisher
- 시그마프레스
- Pages
- 594
- Start Page
- 1
- End Page
- 594
- ISBN
- 978-0-13-489249-8
- Files in This Item
- There are no files associated with this item.
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Related Researcher
- Song, JeongMee
- Advertising & Public Relations (Advertising & Public Relations)