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수혜대상자와의 공간적 거리와 사회적 거리에 따른 기부광고 메시지유형별 효과 이 논문은 주저자의 석사학위논문을 수정한 것임
어수하;
송정미
Article
Issue Date
2021
Citation
광고PR실학연구, v.14, no.3, pp.89 - 123
Publisher
한국광고PR실학회
스낵비디오 유형에 따른 광고에 대한 평가 연구
이은선
; 주성희;
김미경
Article
Issue Date
2019
Citation
광고PR실학연구, v.12, no.1, pp.116 - 139
Publisher
한국광고PR실학회
백화점 DM광고의 정보성과 유용성에 대한 인식이 광고태도 및 회피에 미치는 영향
민귀홍;
송정미
Article
Issue Date
2016
Citation
광고PR실학연구, v.9, no.2, pp.99 - 120
Publisher
한국광고PR실학회
1
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Author
Song, JeongMee
2
Lee, Eun Sun
1
Kim, Mikyoung
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ad attitude
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ad attribute
1
ad avoidance
1
advertising attitude
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attitude toward the ad
1
DM advertisement
1
DM광고
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donation advertising
1
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