구성브랜드 브랜드자산이 비유사 공동브랜드 브랜드자산과 브랜드태도에 미치는 영향: 자기조절초점의 조절효과를 중심으로

이진균; 임연수; 이기영

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구성브랜드 브랜드자산이 비유사 공동브랜드 브랜드자산과 브랜드태도에 미치는 영향: 자기조절초점의 조절효과를 중심으로

Authors: 이진균; 임연수; 이기영

Issue Date: Apr-2016

Publisher: 사단법인 한국광고학회

Citation: 2016 춘계광고학회 프로시딩, v.1권, no.1호, pp.107 - 107

Journal Title: 2016 춘계광고학회 프로시딩

Volume: 1권

Number: 1호

Start Page: 107

End Page: 107

URI: https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/7959

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Appears in Collections: School of Advertising and Public Relations > School of Advertising and Public Relations > 1. Journal Articles

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