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Why Consumers Click “Like” for Brands ? Motivations, Attitudes, and Real-World Outcomes for Virtual Endorsement
- Authors
- Hansen, Sara Steffes; 이진균; Lee, Shu-Yueh
- Issue Date
- Apr-2016
- Publisher
- Broadcast Education Association
- Citation
- BEA proceeding, v.1, no.1, pp.1 - 1
- Journal Title
- BEA proceeding
- Volume
- 1
- Number
- 1
- Start Page
- 1
- End Page
- 1
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Related Researcher
- Lee, Jin Kyun
- Advertising & Public Relations (Advertising & Public Relations)