A content analysis of television food advertising to children: comparing low and general-nutrition food
- Authors
- Kim, Hyuksoo; Lee, Doohwang; Hong, Yangsun; Ahn, Jungsun; Lee, Ki-Young
- Issue Date
- Mar-2016
- Publisher
- WILEY
- Keywords
- Child; food advertising; nutrition; youth; Content Analysis
- Citation
- INTERNATIONAL JOURNAL OF CONSUMER STUDIES, v.40, no.2, pp.201 - 210
- Journal Title
- INTERNATIONAL JOURNAL OF CONSUMER STUDIES
- Volume
- 40
- Number
- 2
- Start Page
- 201
- End Page
- 210
- URI
- https://scholarworks.bwise.kr/hongik/handle/2020.sw.hongik/8060
- DOI
- 10.1111/ijcs.12243
- ISSN
- 1470-6423
- Abstract
- Television food advertisements targeted at children were content analysed. Data were collected on four major children's cable television channels in the United States aired during the hours of 3 p.m. to 7 p.m. over the period of 23 August to 5 September 2012. Based on the Elaboration Likelihood Model of persuasion, the study identified a variety of persuasive appeals with central and peripheral cues in the child-targeted food commercials. Further, it investigated how the central and peripheral cues in the appeals were differently associated with low-nutrition and general-nutrition food commercials. Overall, the findings showed that general-nutrition food commercials used persuasive appeals with central cues more frequently than low-nutrition food commercials. Theoretical, practical and regulatory implications are discussed.
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