쇼핑품질에 따른 방한 중국인 20~30대 개별관광객의 시장세분화Market Segmentation by Shopping Quality of Chinese FITs in 20~30s’
- Other Titles
- Market Segmentation by Shopping Quality of Chinese FITs in 20~30s’
- Authors
- 반숙원; 차석빈
- Issue Date
- 2019
- Publisher
- (사)한국관광레저학회
- Keywords
- market segmentation; shopping quality; duty-free shop; Chinese Foreign Individual Traveler; 시장세분화; 쇼핑 품질; 면세점; 중국인 개별관광객
- Citation
- 관광레저연구, v.31, no.4, pp.103 - 121
- Journal Title
- 관광레저연구
- Volume
- 31
- Number
- 4
- Start Page
- 103
- End Page
- 121
- URI
- https://scholarworks.bwise.kr/sch/handle/2021.sw.sch/5190
- ISSN
- 1229-0424
- Abstract
- Currently, the number of Chinese FITs visiting Korea for shopping is increasing.
However, there is limited research on their shopping behavior. This study attempted to segment Chinese FITs in 20~30s based on shopping quality and to identify the characteristics of market segments. Data were collected from a sample of 250 Chinese FITs. A factor analysis delineated four dimensions of shopping quality (salesperson, product, shop, and accessibility). The cluster analysis based on four shopping quality dimensions yielded three clusters (multi-purpose, accessibility, and indifference seekers). Significant differences in occupation, monthly income, the number of visits to Korea, source of shopping information, and preferred duty-free shops were found among three clusters. This study discussed the implications of the results and future research.
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Collections - College of Global Business > Department of Tourism Management > 1. Journal Articles
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