소비자의 도덕적 정체성(내면성 vs. 상징성)이 기부의도에 미치는 영향: 사회적 연결성과 인상관리의 매개역할을 중심으로The Effects of Moral Identity(internalization vs. Symbolization) on Donation Intention:The Mediating Role of Social Connectivity and Impression Management
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