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스토리의 주체에 따른 브랜드 스토리텔링 광고효과
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홍숙영;
조승호
Article
Issue Date
2016
Citation
한국콘텐츠학회 논문지, v.16, no.7, pp.112 - 121
Publisher
한국콘텐츠학회
광고의 상호작용성이 한·중 소비자의 광고태도에 미치는 영향
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마사범;
조승호
Article
Issue Date
2016
Citation
한국콘텐츠학회 논문지, v.16, no.7, pp.91 - 99
Publisher
한국콘텐츠학회
1
Discover
Author
Cho, Seung ho
2
마사범
1
홍숙영
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Subject
Advertising
1
Attitude
1
Attitude Toward Ads
1
Brand Recognition
1
Brand Storytelling Advertising
1
Emotion
1
Intention of Word-of-mouth
1
Interactivity
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Purchase Intention
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