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본부-가맹점 교환관계 질을 중심으로 한 원인변수와 결과변수 간 구조적 관계모형에 관한 연구
정대용
; 김춘광; 이세호
Article
Issue Date
2009
Citation
경영교육연구, no.57, pp.349 - 374
Publisher
한국경영교육학회
프랜차이즈 본사와 가맹점 간 관계모형에 관한 연구 - 한・일 가맹 기업가들을 대상으로 -
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정대용
; 이세호; 김춘광
Article
Issue Date
2011
Citation
한국창업학회지, v.6, no.1, pp.1 - 22
Publisher
한국창업학회
프랜차이즈 가맹점주가 인지하는 가맹본부의 지원과 갈등이 LMX의 질을 매개로 가맹점주의 만족과 영역초월행동에 미치는 영향
정대용
; 김춘광; 이세호
Article
Issue Date
2008
Citation
한국창업학회지, v.3, no.2, pp.165 - 192
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한국창업학회
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Boundary Spanning Behaviors
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Conflicts with a franchisor
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Franchisee&apos
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LMX의 질
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