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가맹본부의 영업지역보호가 성장전략에 미치는 영향
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진문근;
박주영
Article
Issue Date
2015
Citation
유통경영학회지, v.18, no.3, pp.61 - 74
Publisher
한국유통경영학회
외식 프랜차이즈 트렌드 예측자로서 마켓 메이븐의 역할에 관한 연구
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이용선;
박주영
Article
Issue Date
2014
Citation
유통경영학회지, v.17, no.1, pp.5 - 22
Publisher
한국유통경영학회
가맹본부 정보의 Signaling 효과에 관한 탐색적 연구: 가맹점 예비 창업자를 중심으로
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박경원;
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Issue Date
2011
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유통경영학회지, v.14, no.4, pp.103 - 128
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한국유통경영학회
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