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시간적 거리감에 따른 환경 친화적 메시지 소구 방식이 소비자의 프리싸이클링 행동에 미치는 영향
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이영지;
전홍식
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Issue Date
2023
Citation
벤처혁신연구, v.6, no.3, pp 095 - 109
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사단법인 한국벤처혁신학회
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Cheon, Hongsik John
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Assertive & Suggestive Messages
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Construal Level Theory
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