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Results 1-4 of 4 (Search time: 0.003 seconds).
마케팅을 공자에게 배우다
김근배
Book
Issue Date
2012
Publisher
리더스북
ISBN
9788901142661
브랜드명과 제품컨셉의 일치성이 글로벌 시장에서 휴대폰 매출에 미치는 영향에 관한 연구
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김근배
; 배재훈
Article
Issue Date
2012
Citation
무역학회지, v.37, no.4, pp.273 - 294
Publisher
한국무역학회
시간 거리, 조절초점 프레임 간 적합이 선호에 미치는 영향: 정치적 설득에서 자아일치성의 역할을 중심으로
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장덕현;
김근배
Article
Issue Date
2012
Citation
한국심리학회지: 소비자·광고, v.13, no.4, pp.617 - 644
Publisher
한국소비자·광고심리학회
실제적 자아일치성과 이상적 자아일치성이 브랜드 충성도에 미치는 영향:브랜드 태도와 정서적 브랜드 애착의 매개효과
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유순근;
김근배
Article
Issue Date
2012
Citation
기업경영연구, v.19, no.4, pp.283 - 303
Publisher
한국기업경영학회
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