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인플루언서 마케팅에서 제품유형에 따른 가상 인플루언서 활용 효과 연구
박시은; 차진혁;
이정규
Article
Issue Date
2024
Citation
생산성연구: 국제융합학술지, v.38, no.1, pp 139 - 160
Publisher
한국생산성학회
로봇 셰프 의인화와 심리적 파워가 소비자의 맛에 대한 판단에 미치는 영향 - 지각된 유연성의 매개 효과를 중심으로 -
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이지혜;
이정규
Article
Issue Date
2024
Citation
외식경영연구, v.27, no.1, pp 101 - 123
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한국외식경영학회
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