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외식 프랜차이즈 브랜드에 대한 중국 소비자들의 브랜드 선정에 관한 연구
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유재원
; 노해란;
박주영
Article
Issue Date
2015
Citation
기업경영연구, v.22, no.3, pp.1 - 22
Publisher
한국기업경영학회
1
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Author
Yoo, Jae won
1
Park, Ju Young
1
노해란
1
Subject
Brand Selection
1
Competitive Effect
1
Fast-food Franchise
1
경쟁효과
1
브랜드 범주화
1
브랜드 선택
1
외식 프랜차이즈
1
중국소비자
1
Date Issued
2015
1
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Article
1
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