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라이브커머스 플랫폼의 지각된 특성이 지속이용의도에 미치는 영향에 관한 연구: 고객신뢰와 고객만족의 매개효과
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한미숙; 이전진;
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2023
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아시아태평양융합연구교류논문지, v.9, no.10, pp.209 - 223
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사단법인 한국융합기술연구학회
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