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광고의 상호작용성이 한·중 소비자의 광고태도에 미치는 영향
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마사범;
조승호
Article
Issue Date
2016
Citation
한국콘텐츠학회 논문지, v.16, no.7, pp.91 - 99
Publisher
한국콘텐츠학회
스토리의 주체에 따른 브랜드 스토리텔링 광고효과
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홍숙영;
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Issue Date
2016
Citation
한국콘텐츠학회 논문지, v.16, no.7, pp.112 - 121
Publisher
한국콘텐츠학회
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