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스토리의 주체에 따른 브랜드 스토리텔링 광고효과
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홍숙영;
조승호
Article
Issue Date
2016
Citation
한국콘텐츠학회 논문지, v.16, no.7, pp.112 - 121
Publisher
한국콘텐츠학회
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Cho, Seung ho
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Brand Storytelling Advertising
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Emotion
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Intention of Word-of-mouth
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