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방송광고 미디어렙의 도입에 관한 연구
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Article
Issue Date
2003
Citation
광고학연구, v.14, no.1, pp.281 - 307
Publisher
한국광고학회
TV 프로그램과 광고의 선정성이 광고 시청률에 미치는 영향 연구
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박은아;
박창희
; 박현수; 이호배
Article
Issue Date
2003
Citation
광고학연구, v.14, no.4, pp.123 - 147
Publisher
한국광고학회
CATV 홈쇼핑 광고프로그램이 소비문화와 수용에 미치는 영향
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박창희
Article
Issue Date
2003
Citation
광고학연구, v.14, no.3, pp.119 - 139
Publisher
한국광고학회
인터넷 쇼핑몰에서의 상호작용과 재방문의도: 의사사회현상의 적용
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박웅기
Article
Issue Date
2003
Citation
광고학연구, v.14, no.1, pp.31 - 49
Publisher
한국광고학회
광고회사의 어카운트 플레닝 시스템 채택과 평가에 관한 연구
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Article
Issue Date
2003
Citation
광고학연구, v.14, no.5, pp.309 - 327
Publisher
한국광고학회
1
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Author
PARK, CHANG HEE
2
KIM, MIN KI
2
PARK, WOONG KI
1
박은아
1
박현수
1
이호배
1
Language
Korean
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