Исследование характерных особенностей русскоязычных рекламных заголовковA study on the Characteristics of the Russian Advertising Headlines
- Authors
- 전혜진
- Issue Date
- 2019
- Publisher
- 한국슬라브어학회
- Keywords
- 광고 표제어; 광고 표제어 의미적 특성; 광고 표제어 문체적 특성; 광고 표제어 화용적 특성; Russian advertising headlines; Semantic Characteristics of Russian advertising headlines; Stylistic Characteristics of Russian advertising headlines; Pragmatic characteristics of Russian advertising headlines
- Citation
- 슬라브어 연구, v.24, no.1, pp 121 - 140
- Pages
- 20
- Journal Title
- 슬라브어 연구
- Volume
- 24
- Number
- 1
- Start Page
- 121
- End Page
- 140
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/25965
- DOI
- 10.30530/JSL.2019.04.24.1.121
- ISSN
- 1226-2323
- Abstract
- Russian advertising texts are important for researching the trend of the modern Russian language and culture. Especially, Russian advertising headlines attract attention because they have not only autonomy and semantic capacity, but also structural conciseness. Russian advertising headlines are considered as an expressive tool that allows to focus on the features of the advertised product. Therefore, this article is devoted to the study of the characteristic features of Russian advertising headlines.
The objectives of this article are as follows: First, to consider the characteristic features and functions of Russian advertising headlines.
Secondly, to research the semantic, stylistic and pragmatic characteristics of Russian advertising headlines.
Thirdly, to analyze examples of Russian advertising headlines.
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Collections - Graduate School of International Studies > Advanced Interpretation & Translation Program > 1. Journal Articles
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