우리나라 중소기업의 전자신용장활용이 고객만족에 미치는영향에 관한 연구A Study on the Influence of e-L/C Application on Customer Satisfaction of SMEs in Korea
- Authors
- 권승하; 박근식
- Issue Date
- 2018
- Publisher
- 한국무역연구원
- Keywords
- Customer Satisfaction; e-L/C; National e-Trade Service (uTradeHub) Reliability; Perceived Conversing Cost
- Citation
- 무역연구, v.14, no.2, pp 241 - 255
- Pages
- 15
- Journal Title
- 무역연구
- Volume
- 14
- Number
- 2
- Start Page
- 241
- End Page
- 255
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/2955
- DOI
- 10.16980/jitc.14.2.201804.241
- ISSN
- 1738-8112
- Abstract
- Through the development of transportation mode and information technology in recent world’s economy, an environment of international trade is rapidly changing that the knowledge and information-oriented society are received through globalization. International flow allows Letter of Credit (L/C) to adopt e-L/C system; which replaces traditional trade form into electronic form. This study focus on the influential relationship of e-L/C application on customer satisfaction, and regulation effect of reliability of national e-trade service by implementing empirical testing with SPSS and AMOS program from 338 SME businesses’ surveys from Korea. The results are as follows. Firstly, e-L/C, perceived converting cost, and the capabilities of company apply positive effects on the customer satisfaction. Secondly, the effect of customer satisfaction from e-L/C and converting cost represents regulation effect regarding reliability of national e-Trade service (uTradeHub). This study’s implications are to determine the significant factors to utilize e-L/C for the companies, and to analyze the influence on regulation effect from the reliability of national e-Trade service.
Through the development of transportation mode and information technology in recent world’s economy, an environment of international trade is rapidly changing that the knowledge and information-oriented society are received through globalization. International flow allows Letter of Credit (L/C) to adopt e-L/C system; which replaces traditional trade form into electronic form. This study focus on the influential relationship of e-L/C application on customer satisfaction, and regulation effect of reliability of national e-trade service by implementing empirical testing with SPSS and AMOS program from 338 SME businesses’ surveys from Korea. The results are as follows. Firstly, e-L/C, perceived converting cost, and the capabilities of company apply positive effects on the customer satisfaction. Secondly, the effect of customer satisfaction from e-L/C and converting cost represents regulation effect regarding reliability of national e-Trade service (uTradeHub). This study’s implications are to determine the significant factors to utilize e-L/C for the companies, and to analyze the influence on regulation effect from the reliability of national e-Trade service.
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