온라인 게임서비스품질요인에 관한 실증적 연구

Abstract

Recently the rapid growth of on-line game industry is in the limelight as next generation industry with whole industry influencable. But the dark side of quantitative growth of game industry has a problem that service quality control for customers doesn't get realized. So this industry doesn't build up the foundation of the sustainable growth. In this situation, on-line game industry can grow by revisiting and using game continuously through continuous customer satisfaction. The existing study were game of developmental view or general Service Quality model. But this research studies and conducts an more effective setting plan of research model by showing model of on-line game under the reality of on-line game industry. Especially this study tries developing comprehensive model of people in all age with considering on-line game that uses the bulk of age in on-line game fields. In other words, this research tries offering game company chances that can give special services in on-line game industry by showing estimation model.