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TV 광고 시청률과 프로그램 시청률의 변동성: 매체 특성 변인들을 중심으로
김나경; 이정아;
조정식
Article
Issue Date
2007
Citation
광고학연구, v.18, no.4, pp 31 - 52
Publisher
한국광고학회
비교 광고의 효과연구: 메시지 유형과 정서가 소비자의 인지구조에 미치는 영향
Go to Link
김재휘
; 조희은; 부수현
Article
Issue Date
2007
Citation
광고학연구, v.18, no.5, pp 39 - 54
Publisher
한국광고학회
머그컵으로 마시는 수프, 보노(VONO): 한국시장정착을 위한 브랜드 포지셔닝
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김재휘
; 김정인; 김태훈
Article
Issue Date
2007
Citation
광고학연구, v.18, no.5, pp 387 - 397
Publisher
한국광고학회
리바이스 "아틀란티스" 캠페인 사례 연구
조정식
;
성민정
Article
Issue Date
2007
Citation
광고학연구, v.18, no.5, pp 2007 - 12
Publisher
한국광고학회
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Kim, Jae Hwi
2
Cho, Jung Sik
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Sung, Min Jung
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Brand positioning
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Comparative advertising
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cross-media campaign
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Drinking Cup Soup VONO
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