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2014 금연 캠페인 성과 평가 연구: 광고 캠페인, PR 캠페인, 뉴미디어 캠페인 통합 평가
- Authors
- 백혜진
- Issue Date
- Feb-2015
- Publisher
- 한국헬스커뮤니케이션학회/한국건강증진개발원
- Pages
- 123
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Related Researcher
- Paek, Hye Jin
- ERICA 커뮤니케이션&컬처대학 (ERICA 광고홍보학과)