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The effect of engagement factors of virtual advertising on purchase intention
- Authors
- 한상필
- Issue Date
- 1-Jul-2016
- Place
- Maison Glad, Jeju, Korea
- Conference Name
- The 6th International Conference on Convergence Technology 2016
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Related Researcher
- Han, Sang pil
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)