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Results 1-4 of 4 (Search time: 0.011 seconds).
KCI
제품유형과 광고소구 유형에 따른 광고전략: 개인주의와 집단주의를 중심으로
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한상필
Article
Issue Date
2024
Citation
비즈니스융복합연구, v.9, no.1, pp 1 - 5
Publisher
한국비즈니스학회
KCI
한국의 위기커뮤니케이션과 심정의 영향력에 관한 연구
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김이슬;
최윤형
Article
Issue Date
2015
Citation
홍보학연구, v.19, no.2, pp.1 - 21
Publisher
한국PR학회
KCI
한국인의 ‘정’이 위기 대응 전략에 미치는 효과에 관한 연구
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윤문영; 좌보경;
최윤형
Article
Issue Date
2013
Citation
한국광고홍보학보, v.15, no.3, pp.156 - 186
Publisher
한국광고홍보학회
KCI
Putting Cultural Context into SCCT When Crisis Responsibility Does Not Tell It All
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최윤형
Article
Issue Date
2017
Citation
홍보학연구, v.21, no.1, pp 97 - 116
Publisher
한국PR학회
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Author
Choi, Yoon hyeung
3
Han, Sang pil
1
김이슬
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윤문영
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Culture
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culture
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SCCT
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ad effects
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ad production
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advertising and persuasion
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advertising type
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Cheong
1
Crisis
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crisis
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