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KCI
금연 캠페인 메시지에 대한 공포 반응과 지각된 효과성이 흡연자의 금연의도에 미치는 영향: 변화단계 모형의 적용
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open access
백혜진
Article
Issue Date
2016
Citation
홍보학연구, v.20, no.2, pp.1 - 27
Publisher
한국PR학회
KCI
Effects of Risk Presentation Format and Fear Message on Laypeople’s Risk Perceptions
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open access
Thomas Britten Hove
;
백혜진
Article
Issue Date
2015
Citation
홍보학연구, v.19, no.1, pp.162 - 182
Publisher
한국PR학회
OTHER
Interplay of threat appeal and presentation form on health message processing outcomes
최윤형
Article
Issue Date
2008
Citation
American Journal of Media Psychology
Publisher
Marquette Books LLC
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Paek, Hye Jin
2
Hove, Thomas Britten
1
Choi, Yoon hyeung
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threat appeal
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antismoking campaign
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audience segmentation
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health
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media
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message processing
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message strategy
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negative emotion
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perceived effectiveness
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