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The Effects of Corporate Social Responsibility (CSR) Campaigns on Consumer Responses to Brands in Social Media. Cause-Related Marketing in Social Media
- Authors
- 백혜진
- Issue Date
- 17-Mar-2012
- Place
- Myrtle Beach, SC, USA
- Conference Name
- the annual convention of American Academy of Advertising
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Related Researcher
- Paek, Hye Jin
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)