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What Happens When The Apple Sponsors The Orange?: Brand-Event Congruence and Image Transfer Effect
- Authors
- 심성욱
- Issue Date
- 19-Mar-2010
- Place
- Minneapolis, Minnesota (USA)
- Conference Name
- AMERICAN ACADEMY OF ADVERTISING Conference
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Related Researcher
- Shim, Sung Wook
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)