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이벤트마케팅 경험이 브랜드 태도와 구매의도 그리고 추천의향에 미치는 효과에 관한 연구
- Authors
- 심성욱
- Issue Date
- 15-May-2009
- Place
- 한국광고문화회관
- Conference Name
- 한국광고홍보학회 추계학술대회
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Related Researcher
- Shim, Sung Wook
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)