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광고의 이월효과에 관한 실증연구
- Authors
- 한상필
- Issue Date
- 7-Oct-2005
- Place
- 단국대학교
- Conference Name
- 언론학회 광고홍보분과위원회 정기학술발표
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Related Researcher
- Han, Sang pil
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)