Using Adolescent eHealth Literacy To Weigh Trust in Commercial Web Sites The More Children Know, The Tougher They Are to Persuade
- Authors
- Hove, Thomas; Paek, Hye-Jin; Isaacson, Thomas
- Issue Date
- Sep-2011
- Publisher
- Cambridge University Press
- Citation
- Journal of Advertising Research, v.51, no.3, pp 524 - 537
- Pages
- 14
- Indexed
- SSCI
SCOPUS
- Journal Title
- Journal of Advertising Research
- Volume
- 51
- Number
- 3
- Start Page
- 524
- End Page
- 537
- URI
- https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/37205
- DOI
- 10.2501/JAR-51-3-524-537
- ISSN
- 0021-8499
- Abstract
- As consumers improve their eHealth literacy skills, their trust in commercial Web sites - even ones that provide reliable information - might decrease. Informed by the persuasion knowledge model, this study examined how much adolescents trusted and relied on commercial and brand Web sites as a source of health information. Both before and after an eHealth literacy intervention among 182 middle-schoolers, students perceived commercial and brand Web sites to be the least reliable and trustworthy sources of health information. Practical and managerial implications are discussed regarding advertisers' efforts in the age of new media to uphold social responsibility and regain consumer trust.
- Files in This Item
-
Go to Link
- Appears in
Collections - COLLEGE OF COMMUNICATION > DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS > 1. Journal Articles
![qrcode](https://api.qrserver.com/v1/create-qr-code/?size=55x55&data=https://scholarworks.bwise.kr/erica/handle/2021.sw.erica/37205)
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.