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How Adolescents' Perceived Media Influence on Peers Affects Smoking Decisions
- Issue Date
- Mar-2011
- Publisher
- American Council on Consumer Interests
- Citation
- Journal of Consumer Affairs, v.45, no.1, pp 123 - 146
- Pages
- 24
- Indexed
- SSCI
SCOPUS
- Journal Title
- Journal of Consumer Affairs
- Volume
- 45
- Number
- 1
- Start Page
- 123
- End Page
- 146
- ISSN
- 0022-0078
1745-6606
- Abstract
- Guided by the influence of presumed influence model, this study focuses on the direct and mediating roles of adolescent perceived media influence on peers-i.e., perceptions about how much peers are influenced by antismoking messages-in predicting adolescent smoking attitudes and behavior. Analysis of two-wave panel data indicates that adolescents' perceived media influence on peers at Time 2 directly influenced their smoking attitudes and behavior at Time 2 and appeared to serve as a causal bridge for the variable at Time 1. The exposure to antismoking campaigns seems to achieve the desired outcome indirectly through perceived media influence on peers.
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Related Researcher
- Paek, Hye Jin
- COLLEGE OF COMMUNICATION (DEPARTMENT OF ADVERTISING & PUBLIC RELATIONS)